Doun Tuh Erth

About Doun Tuh Erth

Our Origin:

ABOUT THE CEO & FOUNDER

James Cox, DTE founder and creator. Associates degree major in Sociology from Houston Community College. Transferred to University of Houston-Downtown to complete my Bachelors in Sociology/Psychology. Born and raised in Houston, Texas

DOUN TUH ERTH

This Black-owned t-shirt brand was created to celebrate identity, culture, and confidence through bold designs and authentic expression. Every piece is crafted with purpose—sharing stories, uplifting voices, and inspiring pride in who we are. It’s more than a brand; it’s a movement rooted in resilience, creativity, and the power of being unapologetically you.

I found a way to not only say it out loud but to wear it proud. Society & the World can silence us but now our voices and thoughts can be heard with no regrets!

Be who you were designed to be, say what is right, believe it and SPEAK ON IT!

DTE Difference:

Uniquely Upscale

What sets DTE apart in the vast sea of apparel brands? Our upscale ethos. Our collections are more than just apparel – they're emblematic of a classy, comfortable, and distinct style. Designed to suit any occasion, our pieces are as versatile as they are stylish, ensuring you always stand out, no matter where you are.

Proudly Black-Owned

In a world teeming with fashion brands, our identity as a black owned business stands as our badge of honor.


By choosing DTE, you're not just picking an outfit; you're becoming part of a legacy, a story, and a commitment to celebrate black excellence in fashion. We invite you to explore our world, where every piece is woven with stories, passion, and an unwavering commitment to truth.

Doun Tuh Erth:

Ready to elevate your wardrobe and make a positive impact on the planet?

Join us on our journey as we continue to redefine the boundaries of fashion, ensuring that with every piece, "You get the message".

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